Marketing has changed.
Traditional advertising does not work, brochure-like websites do not
work, the web has given people ultimate freedom of choice and of goods. When
there are no monopolies and constrictions, interrupting people's lives is not
effective marketing anymore.
There are no secrets. The networked market knows more than
companies do about their own products. And whether the news is good or bad,
they tell everyone. – Cluetrain Manifesto
“If the news is important, it will find me” – some random mySpace user
An online...
